EVERMORE ORLANDO RESORT

Evolving a Living Brand

The Challenge

As Evermore entered its second year, the challenge shifted from awareness to depth. The resort had opened to excitement and attention, but it was time to build emotional consistency and long-term connection. The goal was to move from anticipation to belonging and keep the brand warm, human, and purpose-driven.

The Idea

We continued shaping Evermore around the idea of relational hospitality, the belief that connection is the true luxury of travel.

Our storytelling focused on togetherness. We highlighted families gathering, friends celebrating, and guests creating shared memories that define what Evermore stands for. The tone was grounded, inviting, and full of light. Evermore is not just a place to stay, it is where people come to reconnect.

The Approach

We evolved the brand’s presence across social, digital, and media through storytelling that felt real and emotional. Our content celebrated human connection, blending cinematic imagery with authentic, everyday moments.

We produced ongoing social content, lifestyle films, and seasonal campaigns that built continuity and emotion. Every piece of creative was designed to feel personal and purposeful.

Working closely with Evermore’s PR and media partners, we aligned on tone and storytelling across all channels. That collaboration led to one of our biggest milestones: a national segment on Good Morning America, a proud moment that spotlighted the resort’s vision and the strength of our creative partnership.

 

My Role

I led creative direction and storytelling across all content and brand campaigns throughout Evermore’s second year. My focus was to evolve the voice, strengthen emotional storytelling, and ensure consistency across every medium.

I guided concepting, production, and post, collaborating with social, media, and PR partners to keep the creative unified. Each piece reflected the same goal: to deepen the resort’s emotional connection with its audience.

The Work

  • Creative Direction: Led ongoing brand storytelling and campaign evolution

  • Content Production: Directed social and digital content from concept to delivery

  • Campaign Development: Crafted lifestyle films and seasonal campaigns

  • Media and PR Integration: Partnered across teams for unified storytelling

  • Cultural Recognition: Achieved a feature on Good Morning America, elevating national visibility for the brand and agency

The Result

Year two solidified Evermore as one of Orlando’s most emotionally resonant resort brands. Our work helped it grow from a launch story into an ongoing conversation, strengthening awareness, loyalty, and brand equity.

The Good Morning America feature expanded visibility nationally and reinforced the resort’s unique position in modern hospitality. Evermore continues to inspire connection through storytelling that feels honest and full of life.

The Takeaway

Launching a brand builds awareness. Sustaining it builds meaning.

Year two at Evermore has been about deepening that meaning and keeping connection at the heart of everything. This project reflects what I love most about creative leadership: guiding a living brand that grows, connects, and finds new ways to make people feel part of something real.

 

MARCO POLO | BRAND SPOT

Imagine playing an epic game of Marco Polo in Evermore Bay!